The Team

Goodgame was founded by Grace Gordon in 2022, identifying the need for large, culture-dependent brands (often located in remote industry towns) to connect with the city and youth in real-time. The agency continues to flex and grow according to the needs of our partners and clients, and we develop bespoke teams based on the task at hand, always with the filter of realness at our core.

Chief Strategy Officer,
Co-Founder

With more than 15 years of experience under her belt from Australia to New York, Grace has developed culture-forward strategies for Brands across the world (including Nike, Netflix, Apple and more). With several years leading Global Brand teams in-house, Grace brings deep empathy and solutions-oriented focus to Good Game’s output for clients.

Investigation Partner
and Founding Advisor

Hailing from Harlem, Royce has worked in New York public defense non profits for 15 years, bringing his experience as an Investigator to the fore in uncovering what is authentic, true, and useful for Brands, in a non-traditional format.

And a global network of contributors
and collaborators from businesses and brands including: